Wanting a unique and tangible way to encourage self love in others, Love Is came up with the Self Love Affirmation Deck. Each card has a meaningful message on the front, paired with an affirmation on the back. The five custom illustrations on the card align with the five selected themes of affirmations.
While still wanting an earth-tone color palette, the client also wanted a wide range of mature colors within the illustration, giving a sense of a journey and reflection. Inspired by ‘chakra’ visualizations, each illustration stays within an analogous color palette to fit one of the six themes throughout the deck. However when the cards come together, they display a wide range of colors.